"Harvey Ball originally designed the first Smiley face in 1963 for State Mutual Life Assurance Company. To improve employee morale after a recent merger, the face was to be displayed on buttons, posters and desk cards. The buttons became very popular, with more than 50 million sold by 1971. Harvey Ball was only paid $45 for his work, having never applied for a trademark, but according to his son, he never regretted that decision."
Dark Roasted Blend: The Origin of Symbols
No comments:
Post a Comment