Cow cuddling is believed to promote positivity and reduce stress by boosting oxytocin in humans, the hormone released in social bonding. The calming effects of curling up with a pet or emotional support animal, it seems, are accentuated when cuddling with larger mammals.
This wholesome pastime emerged in rural Dutch provinces more than a decade ago, and is now part of a wider Dutch movement to bring people closer to nature and country life.
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