The Beguiling, a comic-book shop in Toronto, takes a creative approach to kerbside pickup with a Peanuts-inspired 'help' booth (Credit: Peter Birkemoe)
Adobe researchers also found that 23% of online shoppers prefer some form of click-and-collect over having orders delivered to their homes.
Kerbside pick-up bridges the gap between ecommerce and physical retail, offering consumers the immediacy and familiarity of driving to the shops for their purchases alongside the relative ease and safety of ordering online.
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