Wednesday, April 5, 2017

This cloud seemingly does the impossible: it rains tequila.

The Mexico Tourism Board collaborated with the creative agency LAPIZ to create a gloriously fluffy cloud that precipitates drops of tequila. This ingenious stunt was a marketing campaign meant to entice people from Germany to visit Mexico’s sandy, sun-soaked beaches and all the margaritas they could want. The tequila cloud made its debut over the course of a week in March at Urban Spree, an art gallery in Berlin.


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