Science can help explain why: The person who gave you that dubious present actually wanted you to like it too much. Givers often focus on the perceived desirability of their gift because they feel it will make the recipient more appreciative of them, says Nathan Novemsky, an expert on the psychology of judgment and decision-making at Yale University.
But receivers really value convenience, feasibility and ease of use in a gift. This difference can lead to disappointment, according to research Novemsky and colleagues published in the Journal of Consumer Research earlier this year.
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