A US company that has developed an "electronic backpack" that fits onto a cockroach allowing its movements to be controlled by a mobile phone app has defended itself against cruelty claims.
The Backyard Brains company says that the device is intended to get children to be interested in neuroscience.
A spokeswoman told the BBC that the device - being formally launched on Saturday - was not a gimmick.
But critics say that the company's stance is "disingenuous".
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