Honey I shrunk ... myself!

Canadian high-school support worker Joel Robinson has turned a hobby into a money-spinning business. Joel, 27, creates fantastical pictures using optical illusions to make himself look as tiny as possible. Inspired by Vogue photographer Tim Walker's magical work Joel started taking pictures just for fun but his success rocketed after Coca-Cola spotted his work and started commissioning him.The multinational drinks company discovered Joel's photos with seemingly giant Coca-Cola bottles on photo-sharing website Flickr, and then contacted him. Joel fully credits the medium of social media for his exposure and success.