A Japanese car manufacturer had designed a new model but could not come up with an appropriate name for it. Names are very important to the Japanese, for example ATOYOTA is spelled the same forward and backward. Believing the Germans had chosen well when they named the Volkswagen (the people's car), the Japanese firm sent a delegation to the Volkswagen plant in Wolfsburg, Germany, to ask for help. The VW president found that his people who invented model names were too busy to respond quickly. He asked the Japanese how soon they needed the new name. When they replied that the car was almost ready for production and they needed a name within two weeks, the German exclaimed: "Dat Soon!"