On average men spend 81 minutes a day on personal grooming, including cleansing, toning and moisturising, shaving, styling hair and choosing clothes, the study found.
Women have their beauty regime down to a fine art and get hair, clothes and make-up done in just 75 minutes.
The research, carried out for Travelodge, found that on an average morning men spend 23 minutes in the shower, compared to 22 minutes for women.
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