Manx underwear promises to banish the beer belly

"Dubbed Manx, after the female underwear brand Spanx, the stretchy fabric is said to lift and firm flabby backsides, suck in beer bellies and smooth away so called love handles.
'Control underwear' for women was made famous when Renee Zellweger wore them in the hit film Bridget Jones’s Diary.
But now supermarket chain Asda has spent a year perfecting a version for the self-conscious male.
The high-waisted trunks claim to firm and flatten those unwanted flabby areas, while being invisible under ordinary clothes.
Heather Moreton, men’s clothes manager for Asda said: “We know some guys worry about unmanageable body wobbles just as much as women do so why not offer them a little helping hand to look their best too?”
Asda first introduced figure-hugging underwear in 2009 when it released its body sculpting vest, which became known as the moob tube.
According to researchers one in ten women have resorted to special underwear to improve their figure.
Asda reported that 60 per cent of female shoppers thought their husbands or boyfriends carried a little too much weight around their stomach area."
Telegraph