If you buy a £10,000 watch, the day you walk out of the shop, it's worth £6,000," says Jeff Gold. "If you buy a £10,000 poster, it's a £10,000 poster. And, if you have good taste and choose wisely, it will gain in value." A former Warner Bros record executive, California-based Gold runs memorabilia website recordmecca.com, world leaders in a booming market in rock concert posters.
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