"Yellow or pink flowers? The green or blue sweater? From cars to furniture to iPods, we make decisions about color all the time. Now, scientists are starting to figure out why we like the hues we do.
It is our experiences that determine which colors we prefer, suggests a new study, which was the first to experimentally test the long-suspected idea that people like the colors of the things they like.
The findings may help explain why blue is pleasing to people everywhere, why Japanese women tend to like light colors, and why dark yellow is generally unappealing, among other trends."
Discovery News/read more