(Jaguar caught sniffing Calvin Klein Obsession for Men; Credit for all images: WCS)
Pat Thomas, General Curator of the Wildlife Conservation Society’s Bronx Zoo, came up with the unusual cologne-attractant technique. He settled on Calvin Klein Obsession for Men after discovering that the zoo's tigers, snow leopards and cheetahs were drawn to it more than any other commercially produced scent.The big cats rubbed, sniffed, pawed, and otherwise thoroughly enjoyed the designer cologne.
“Calvin Klein Obsession for Men clearly passes the sniff test among the WCS Bronx Zoo’s big cat population,” said Thomas. “More importantly, this work is a great example of how The Wildlife Conservation Society’s Living Institutions and Global Conservation Programs work together to save wildlife and wild places.”
As predicted, the cologne is doing a great job at attracting jaguars to the hidden camera setup.
Discovery News /continue reading

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