Evolution plays a role. According to Austrian zoologist Konrad Lorenz, human attraction to infantile features, such as big eyes, large heads and soft bodies, is an evolutionary adaptation that helps ensure that adults care for their offspring, guaranteeing the survival of their species.
These infantile features were coined "baby schema" by Lorenz in 1943.
Weird-looking animals such as blobfish, pugs, aye-ayes and bulldogs all share these infantile qualities that trigger an affectionate response among humans and an innate instinct to nurture and protect.
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