Why can’t we stop scrolling ? Blame the lizard brain.

The concept of the three-tiered brain – a primitive reptilian brain nestled like a living fossil in the clay of our most recently evolved, superior brains, was proposed in the 1960s by the neuroscientist Paul MacLean.The less regulated this part of the brain is, the more regrettable the desires. 

We are generally more capable of regulating these desires as we grow out of childhood.

Desires can run away with themselves, and become all-consuming, without us really noticing.

Giving in to our reptilian desires has been encouraged, rebranded as a sort of self-care both by a society that wants us to consume and those of us who enjoy consuming with impunity. 

But often we are simply experiencing anxiety dressed up as hedonism. 

If you have experience of any kind of addiction, this is obvious.

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