Build the Future

Creative constructions of Lego bricks spring to life in these advertising campaigns developed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand.
 The two series, Imagine and Build the Future, amplify the childhood wonder central to the Lego brand, devising playful scenarios that successfully interact with reality. In Imagine, storybook animals come to life, while in Build the Future, children assemble the uniforms of their dream jobs, all using Lego bricks.