It said it wanted to enable everyone to have access to sun protection and not be inconvenienced by factors such as cost or inconvenience.
In a public health drive thought to be similar in scale only to – and in part inspired by – Australia’s decades long slip, slop, slap campaign, which encourages people to slip on a shirt, slop on sunscreen and slap on a hat, Dutch authorities hope the campaign will turn the act of applying sun cream into an unquestioned habit.
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