If you’ve never heard of this colour, that’s quite deliberate. For almost 25 years, the colour-matching company has tasked itself with choosing a shade that – according to its extensive cross-disciplinary analysis of prominent hues within art, fashion, design and beyond – not simply captures the zeitgeist, but sets the tone for the year to come.
After 2020’s muted evening blue, the 2021 joint winner of pebble grey and hazard-warning yellow, and this year’s bright periwinkle hue, Pantone have settled on this “audacious” shade of carmine red for 2023.
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