Photograph by Photographer Kirsten Luce.
Wildlife tourism isn’t new, but social media is setting the industry ablaze, turning encounters with exotic animals into photo-driven bucket-list toppers. Activities once publicized mostly in guidebooks now are shared instantly with multitudes of people by selfie-taking backpackers, tour-bus travelers, and social media “influencers” through a tap on their phone screens. Nearly all millennials (23- to 38-year-olds) use social media while traveling. Their selfies—of swims with dolphins, encounters with tigers, rides on elephants, and more—are viral advertising for attractions that tout up-close experiences with animals.
For all the visibility social media provides, it doesn’t show what happens beyond the view of the camera lens.
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