What is Kawaii?

Roughly translated as “cuteness,” kawaii is one of the most frequently used Japanese words. In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional characters as the embodiment of positivity.
Originating as a distinctly Japanese cultural trend, the concept soon evolved into the world-wide phenomenon it is today, spreading through many aspects of modern of life, including art, fashion, technology, and even food.
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