Shakespeare is more popular today than he has been at any point since his death four centuries ago.
The Internet has played its part in the brand Bard propagation , but it has also produced a mountain of alternative, more contemporary content upon which we could choose to feast. And yet it is Shakespeare who has risen to the top. And not just online where he's looked up so much that there are now bespoke Shakespeare search engines.
You'll find him sitting on shelves in African bookshops, on laptops in Lapland, and on stage in jungle theatres. You'll hear his words pop up in pop songs, being quoted in movies, and spoken on the street.
Say: "To be or not to be" in just about any country and the locals will know that you're quoting Shakespeare. Crime novelists, business folk, football managers and lawyers all plunder his lexicon for that catchy title or perfectly apt phrase.
How did it happen? How has Shakespeare survived and thrived and transformed into an international superstar, when his contemporaries have not?
continue
No comments:
Post a Comment