Artists Collaborate with Children to Transform Their Imaginary Friends into Real-Life Toys

Having an imaginary friend is one of the best parts of childhood. 

Kids' fictitious companions help them cultivate their imagination and creativity.
Yet, it's always disappointing when you grow up and soon realize that this type of friend isn't actually real. To help alleviate the transition between fantasy and reality, ad agency AMV BBDO collaborated with artist Tsuneo Goda (who's behind pop icon Domo Kun), Becky and Joe (creators of the internet hit Don’t Hug Me I'm Scared), Aardman studio (who designed Wallace and Gromit), and photographer Rankin to transform kids' imaginary friends into real-life toys.