Michael Murphy Creates A Floating Human Portrait Out Of 100 Laser-Cut Logos

Michael Murphy is a Brooklyn-based artist known for his perception-challenging sculptural installations. Featured here is a new work titled “Branded,” commissioned by the Manhattan creative consultancy Lippincott. In an exploration of the term “brand identity,” Murphy used 100 laser-cut images of graphic logos to create a human face—more specifically, the face of his daughter, Iris Isadora. Portions of her photo where printed across each logo. From a distance, the image appears complete; move closer, however, and the portions break apart into distinct logos—Starbucks, Instagram, and KFC among them. Watch the video here and see how the installation changes form depending on one’s vantage point.