Brazilian watchdogs are not screaming for this ice cream.

There’s actually no beer in this beer-flavored ice cream, but that hasn’t stopped Brazilian watchdogs from rallying against the new product. Ambev, a major Latin America brewery and the owner of Skol, is under fire for an ad that depicts a yellow ice cream box with a beer lid, followed by the tagline, “Shall we go to the bar to have an ice cream?” The National Council for Self-Regulation, a non-governmental organization that raises awareness about unethical advertising, has issued the brewery a warning, arguing that ad will encourage young children and teenagers to drink irresponsibly.
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