Tuesday, November 13, 2012

James Duke: A cigar smoker who made cigarettes

Jordan Goodman, the author of Tobacco in History, says that as a historian he is careful about pointing the finger at individuals, "but in the history of tobacco I feel much more confident saying that James Buchanan Duke - otherwise known as Buck Duke - was responsible for the 20th Century phenomenon known as the cigarette." Not only did Duke help create the modern cigarette, he also pioneered the marketing and distribution systems that have led to its success on every continent. In 1880, at the age of 24, Duke entered what was then a niche within the tobacco business - ready-rolled cigarettes. A small team in Durham, North Carolina, hand-rolled the Duke of Durham cigarettes, twisting the ends to seal them. Two years later Duke saw an opportunity. He began working with a young mechanic called James Bonsack, who said he could mechanise cigarette manufacturing. Duke was convinced that people would want to smoke these neatly-rolled, perfectly symmetrical machine-made cigarettes. Bonsack's machine revolutionised the cigarette industry.  more 

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