Yes, that is purple paint all over a Chihuahua.

Hilarious images of mobile phones dumped down toilets, pets covered in paint, and laptops broken beyond repair are part of a hit website called 'S*** my Kids Ruined'. Put together two years ago by exasperated mother, Julie Haas Brophy, from Irvington, New York, the website has become a forum for humorous family mishaps.
 Now, 'S*** my Kids Ruined' has also been turned into a best-selling book.