Will consumers watch movies on Facebook?

"Movie studio Warner Bros. announced yesterday that it testing whether consumers will stream movies on Facebook.

Consumers who click that they Like “The Dark Knight” can rent the 2008 Batman movie through the Warner Bros. Facebook page for 30 Facebook Credits, Facebook’s virtual currency, or $3.

Once a consumer clicks the “Watch Now” button, the purchase is deducted from her Facebook Credits account and the film begins streaming. Viewers can pause, restart and rewatch the film for 48 hours. The movie house is starting with one film but plans to add more."
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