'Cats do not talk': kitty litter manufacturer sues rival over TV advert

Church & Dwight has filed a lawsuit in a New York court against Clorox, whose adverts show cats deciding to using its Fresh Step litter instead of Church & Dwight's Super Scoop product.
A voice-over claims cats choose Fresh Step rather than Super Scoop because they are "smart enough to choose the litter with less odours" and "know what they like."
"Fresh Step Scoopable litter with carbon is better at eliminating litter box odours than Arm & Hammer Super Scoop," it adds.
Church & Dwight's lawsuit states: "Cats do not talk and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception.
It argues the Clorox advert gives a "false message" about its product, and that their claim that Fresh Step is "better at eliminating odours" is "literally false".
'via Telegraph/continue reading