The new advertising campaign by the CNT (Croatian National Tourist Board), or at least part of it, is sexist. Prime Minister Jadranka Kosor said this to the CNT and the Ministry of Tourism leaders who, as a part of an advertising campaign that aims to attract more tourists, uses photos of female buttocks. But this time, those who chose a butt did a good work because they picked a nice one. The problem with our tourist season, however, is not in a nice butt because season's success does not depend on that and Kosor is right. Sexism is barely noticeable to Croatia's hard-boiled female population and is not an issue. The problem is not even in using a woman's behind as the main campaign idea as long as the Croatian tourist industry can offer something more than picture of women's butt. However Croatia, unlike the neighboring tourist countries, will not offer something more.
For example, why would a tourist, even if he lives in Croatia, want to spend holidays on the Croatian Adriatic, when he can spend a week in Montenegro or Greece for 99 euros with paid transportation? Why would someone want to spend their holidays with us if the tourist offer is bad? Night life exists only in some cities and towns of the Adriatic, a good portion of caterers behave in a way that makes tourists feel as if they should be happy for receiving any service at all. And not vice versa. What can the Croatian tourism offer?
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3 comments:
I would go to visit historical sites rather than beaches... perhaps they should advertise more in that respect.
We have a lot of historical sites, beautiful beaches etc, but also an incompetent Minister of Tourism.
Perhaps Jakranka Kosor might have felt differently if the Minister of Tourism had offered to feature her nice big backside on that advertising campaign?
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